Learning Outcomes

Principles and Ethics in Selling

Ethical Behavior in Sales

Policies, Practices and Cultures

Lesson Summary

This module explains how Ethics come to play in the decisions you make every day. There are two aspects to ethics: The first involves the ability to discern right from wrong, good from evil and propriety from impropriety. The second involves the commitment to do what is right and proper. You will also learn how companies provide guidance to employees about what behaviour is expected of them in them in their employee handbook and where the policies of the company are included in the handbook

Effective Communication

Behavior and Etiquette

Informational Interviews

In this module, the main focus is on the elements of effective communication and how miscommunication can result in confusion and may have a negative impact on business relationships. You will also learn about the appropriate etiquette for appropriate business communication. How to make a positive impression and how etiquette can make a difference in how your customer perceives you and your personal brand.

Consumer Behavior

The Buying Process

Your Personal FAB

This module covers the science of consumer behavior, how retailers study consumer behavior patterns and lay out their stores and merchandise accordingly and explain when you understand the motivation of your customers, how you can customize your solution and your messages to meet their needs. The module also focuses on the buying process and the steps that the B2B customer goes through when making a purchasing decision on behalf of the company.

Sales Management - Business Ethics and Sales - Assessment

Learn more about the theory and practice of business ethics relating to sales, with this free online course.

Sales Management - Business Ethics and Sales

This free online course in sales management will teach you about business ethics and sales. Management needs to ensure that all employees have a good understanding of the proper behaviour and etiquette that is expected from them in a sales environment. This business ethics course will teach you how to make a positive impression on your customers, and will guide you through some effective communication techniques essential to the sales industry.

Step 1: Formative Research to Analyze the Situation

Step 2: Strategic Action Planning

Steps 3 & 4: Communication Implementation & Evaluation

In this module you will learn about the RACE process which acts as a guideline for creating and running a public relations campaign. In particular, you will learn how to implement each of the four steps in the process; research, action planning, communication, and evaluation.

Corporate Public Relations

Agency Public Relations

Government Relations and Public Affairs

Nonprofit, NGO, and Activist  Public Relations

In this module you will examine the best practices in public relations. In order to achieve this, you will learn about the four main categories within the profession; Corporate PR, Agency PR, Government/public affairs, and nonprofit/NGO/activist PR.

Ethics in Public Relations

Public Relations: Ethical Conscience  Advisor

Conducting Moral Analysis

Case Study: Home Depot’s  Leadership Crisis

In this module you will look at ethical concerns within the PR profession. You will also learn how to conduct a moral analysis, and examine the importance of good leadership through a real-life case study.

Effectiveness and Excellence

Case Study: Entergy Responds to Hurricane Katrina

In this module you will discover how to achieve excellent public relations through the use of best practices. This is further explored through an examination of the the Entergy case study, which highlights the importance of best practice in achieving excellence.

Public Relations - Best Practices and Ethics - Course Assessment

Learn about the best practices and ethics in PR management with this free online public relations course.

Public Relations: Best Practices and Ethics

This free online PR management course will introduce you to the best practices and ethical codes necessary for excellence in public relations. You will learn about conducting research, strategic action planning, communication implementation, and results evaluation. The course will also guide you through the RACE process in public relations, along with how to apply these best practices in the real world by looking at related case studies.

Market Research Process and Design

Research Approach and Qualitative Market Research

Quantitative Market Research, Questionnaire and Data Analysis

Research Results and Ethics

This module begins by exploring the history, process, and classification of market research. You’ll learn how to identify problems, formulate research design and interpret data. We’ll teach you qualitative and quantitative analysis, how to design questionnaires, analyse data, communicate results, and research ethics.

Market Research Essentials - Course Assessment

Learn how to conduct market research that reveals market trends and consumer behaviour in this free online course.

Market Research Essentials

Do you want to make informed business decisions with confidence? This marketing course explains how to use market research to spot business opportunities, interpret consumer behaviour, draw up informed strategic plans and outperform the competition. We discuss research methodologies, data analysis and questionnaire design. We also explore the ethics of market research and show you how to analyse, visualise and communicate research results.

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